Social Worth

What is your social worth?


"Jenee', what are you talking about.... you're speaking publicity jargon!" Yes, and I am not a big fan of jargon in any business environment.... but we may as well get familiar with it because it's not going anywhere.
Social worth... is "my" term. If it already exists.... I doubt it has the same definition as I have given it. In oreder to gain exposure / publicity you need to determine your social worth.
Social worth is finding the most "generic " part of you or your business that appeals to the masses. This will give you a platform of why the public should care about your product or service. In turn, this is where you start in getting media attention.

For instance, Pur Publicity's social worth is my ability to work in multiple industries with diverase industries. I'm not industry specific.... I don't have to discriminate agaisnt any one business industry. Pur appeals to the masses of businesses out there, because I can find what makes you media interesting.

Determining your social worth will allow you to build a publicity platform for yourself. If you are an author.... perhapes it the story in how you came to be a writer. If you own a construction company, maybe it's your inovative building techniques that brings customers back over and over. If you are a charitable organization..... maybe it's your "clients" that are able to tell your story better than you can.

Identifying your social worth will also allow you to network better as a business. When you have social worth, you have more knowledge in what you need to build your business. You can better determine your "audience"... which is very important when try to figure out where your "puiblicity" should live.

We will tackle "determining your audience" in a future post. In the meantime.... calculate your social worth so you have "something " to tell the media about. You can't just tell the media you exsist.... they need more to feature you.

If you need help determining your social worth.... I can help you! Contact Pur Publicity: pur.publicity@gmail.com