I just completed a project with a great guy out of Minneapolis, MN. Terry Daniel, a voice over pro who has had a long career using his voice to engage people.
Terry recently contacted me to work with him, via Facebook.... We were collaborating on a project involving social media and how creative services pros use this medium to grow their businesses. The irony of course is, he and I would have never met if it weren't for Facebook and a mutual friend based in Indianapolis, IN.
Truth be told.... I am using the same methods as he to grow my publicity firm. If you caught a recent TIME magazine cover story, you would have read about Twitter and how it's changing the way we communicate and even do business these days. I plan to use this as my main source of growing Pur Publicity. It's an experiment.... but one I know will pay off, rather than being some kind of "shot in the dark."
Terry says he has picked up over a dozen "clients" .... yes clients.... those who actually write him checks.... just this year alone. That is proof enough for me! Sign me up, slap a big fat publicity label on me.... put me on a plane anywhere... and I'll be your PR gal!
Social media makes the world so very small. Facebook, Twitter, MySpace, You Tube and others like LinkedIn.... are almost a prerequisite to do business in this day and age. You might be surprised to know how many of your co-workers or friends are using these sites to promote themselves, or maybe the small business or band they're starting. I find the whole idea of this sort of networking intriguing.... fascinating.... and flat out addicting!
I have this innate sense of wanting to "connect".... be it with businesses or non-profits... or even a friend of a friend who had a great tip on how to grill fish on the BBQ. I have been using Facebook solely for the past couple months. Now, after doing more research for this latest project.... you are going to see a lot more of me and Pur Publicity on Twitter. I took a huge step today by adding 50 people who I now follow. Funny enough... it spreads like wild-fire.... I now have over a dozen new people following me on Twitter. (yep, just from today)
My best tip in making the leap into the social networking game.... be open. Keep every door open, within reason, because you just don't know who is watching your tweets. You never know if that friend request will turn into dollars in your business account!
Thanks to Terry... I am now exploring a segment of business I never even knew existed!... podcast writing! I've been writing for years and years.... but I never thought of exploring becoming a podcast writer! Social Networking will not only bring business to your inbox.... it will also help you grow your hidden talents! So, be open..... the cyber skies are filled with endless opportunities!
Contact me if you need publicity help! I'm here.... and I care about your message!
Monday, June 22, 2009
Monday, June 8, 2009
My Niche + Diversity = Success!
The business of publicity is one I'm still learning.... but, I have found, treating my publicity business like a good financial portfolio is a wise choice!
When you limit your client list, you limit your potential. So, with a health care company in the hopper, now I'm looking to add and band.... a ballet company.... an author... and a hair stylist? Why yes I am!!!! While it sounds more like a three-ring circus, it's a perfect mix of clients dancing across multiple industries and platforms!
I thrive on the message and the diversity of the messages with these potentials. I have a connection with each of these people and their industries. I enjoy finding the angle of what make a business tick.... of what makes their message toc.... and turning it into a masterful clock that keeps score of their patrons rather than keeping time.
I have taken a very "real" approach with all of my new clients. I find that talking about the problem.... is actually the "better" story. For instance, my potential band is trying to take their "cover band" identity... and turn it into an original music CD release. This has trouble written all over it! But.... I say.... let's talk about that trouble!
My ballet company is having trouble getting Midwesterners to understand the value in having a professional company in their hometown. So, instead of placating the public and trying to "convince" them of this..... let's talk about why the public doesn't know they have this in their own back yard....
Publicity is funny business. It's not PR.... it's not Marketing.... I can't stand either to be honest with you.... it's sensationalized messages with meaning! Now, it is not lost on me that all publicity does this. In fact, there is plenty of it that is absolutely useless! However, this is where Pur Publicity comes into play. I actually believe that good publicity will have, not only a good message, but a call to action.... in some fashion.
Good publicity will be truthful. Good publicity won't be fearful. Good publicity wont be afraid to take the "real" message and exploit it for all the right reasons. Sure, I still think it's smoke and mirrors... Let's face it, we all like gloom and doom because it makes us feel better about our own lives. (ie, a train wreck!) But, there is no reason why good publicity can't also take a business' trouble and turn it into a message that everyone can relate to... and hopefully wants to know more about.
So.... if anyone out there needs some visibility for their new toaster invention that not only toasts, but feeds the dog; or knows of someone that is a new age self help public speaker that thinks tearing people down is the best way of building people up.... or, someone has actually made the topic of metamorphic rock exciting stuff..... I WANT YOU!
Welcome to Pur Publicity!
jeneemichelle@gmail.com
pur.publcity@yahoo.com
When you limit your client list, you limit your potential. So, with a health care company in the hopper, now I'm looking to add and band.... a ballet company.... an author... and a hair stylist? Why yes I am!!!! While it sounds more like a three-ring circus, it's a perfect mix of clients dancing across multiple industries and platforms!
I thrive on the message and the diversity of the messages with these potentials. I have a connection with each of these people and their industries. I enjoy finding the angle of what make a business tick.... of what makes their message toc.... and turning it into a masterful clock that keeps score of their patrons rather than keeping time.
I have taken a very "real" approach with all of my new clients. I find that talking about the problem.... is actually the "better" story. For instance, my potential band is trying to take their "cover band" identity... and turn it into an original music CD release. This has trouble written all over it! But.... I say.... let's talk about that trouble!
My ballet company is having trouble getting Midwesterners to understand the value in having a professional company in their hometown. So, instead of placating the public and trying to "convince" them of this..... let's talk about why the public doesn't know they have this in their own back yard....
Publicity is funny business. It's not PR.... it's not Marketing.... I can't stand either to be honest with you.... it's sensationalized messages with meaning! Now, it is not lost on me that all publicity does this. In fact, there is plenty of it that is absolutely useless! However, this is where Pur Publicity comes into play. I actually believe that good publicity will have, not only a good message, but a call to action.... in some fashion.
Good publicity will be truthful. Good publicity won't be fearful. Good publicity wont be afraid to take the "real" message and exploit it for all the right reasons. Sure, I still think it's smoke and mirrors... Let's face it, we all like gloom and doom because it makes us feel better about our own lives. (ie, a train wreck!) But, there is no reason why good publicity can't also take a business' trouble and turn it into a message that everyone can relate to... and hopefully wants to know more about.
So.... if anyone out there needs some visibility for their new toaster invention that not only toasts, but feeds the dog; or knows of someone that is a new age self help public speaker that thinks tearing people down is the best way of building people up.... or, someone has actually made the topic of metamorphic rock exciting stuff..... I WANT YOU!
Welcome to Pur Publicity!
jeneemichelle@gmail.com
pur.publcity@yahoo.com
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